Hospitality Interiors
(TeaSmith)
April/May 2007

“Jonathan Clark says 'TeaSmith is about demystifying and re-connecting with the lost tradition of tea making. The aim is to surprise or challenge people with the design without scaring them with culturally specific references'...Clark explains his approach to the brief by saying "We achieved authenticity by avoiding fake mysticism, and new age pharmacy often associated with a straightforward contemporary high end retail approach...with the thought that there's no harm in subtly suggesting the Orient in certain design elements.”